UI/UX and Performance Marketing for 99 Taxi
Landing pages, performance guided media and dynamic design solutions with the best possible team:
- Renata Damasio (Innovation Manager)
- Henrique Nakajima, Vanessa Santos and Jacqueline de Paula(Motion and Dynamic Design);
- Violeta Bafile, Tayna Sousa and Gabriel Moreira (Art Direction and UX/UI);
- Marília Almeida and Bruna Simões (Project Managers);
- Bruna Guehm, Larissa Duarte and Maria Costa (Content and Copywriters);
- Renata Damasio (Innovation Manager)
- Henrique Nakajima, Vanessa Santos and Jacqueline de Paula(Motion and Dynamic Design);
- Violeta Bafile, Tayna Sousa and Gabriel Moreira (Art Direction and UX/UI);
- Marília Almeida and Bruna Simões (Project Managers);
- Bruna Guehm, Larissa Duarte and Maria Costa (Content and Copywriters);
LANDING PAGES
Our SEO team is making a grand analysis of the 99 landing pages to make them better at acquiring new drivers.
Our SEO team is making a grand analysis of the 99 landing pages to make them better at acquiring new drivers.
• Using the headers in HTML with clear messages and keywords that are better suited to increase the ranking of the pages;
• Call to action in every scroll of the page, with A/B testing to see witch one works better;
• A better flow and design of each page, making them useful and lead-generating pages;
Better Q&A and mobile first, always.
DRIVERS LP ADJUSTMENT
OUR CHALLENGE
99Drivers page was loosing new drivers in the process of sign up.
OUR APPROACH
The development of the page is based on the construction of a value proposition that works on breaking objections and insecurities that users may have to become 99's partner drivers.
We try to answer their main questions, based on the most used keywords in search engines, such as: "how much does an app driver earn" or "what are the requirements to become an app driver" and focus the main information on the highlight points of the page, improving the user experience, also improving the organic positioning.
99FLEET FIRST PAGE
OUR CHALLENGE
99Drivers don't know that they can insert their whole fleet in the platform.
OUR APPROACH
The page didn't exist so we don't have previous data to compare, but we tried to make it simple and intuitive for the user to find more drivers for their fleet or insert the drivers in the platform.
The Q&A was completely made from zero and we used UX writing based on keywords most searched in the subject to guide our responses.
99 BENEFITS REMAKE
OUR CHALLENGE
99Drivers don't know what benefits are in joining the long chain of the 99 App.
OUR APPROACH
We used the user's localization to show them the nearest 99 partners that provide discounts, free courses and services.
After this page our client asked for more 3 sister pages so the user would know more information about the 99 Store, the education site called Somos99 educa and a hub of all the pages we were going to make.
99 CREDIT CARD
OUR CHALLENGE
99Drivers have difficulties using their 99 credit card.
OUR APPROACH
This was a learning page, we had to teach the drivers how to use the features of the card, so we decided to make a video explaining the details in the app, how to pay a bill, how to transfer money, etc.
After the first video the client asked for more videos in other pages, and the vídeo bellow was also a marketing campaign later on.
99 SOCIAL + DYNAMIC CONTENT
OUR CHALLENGE
To reach the right public with demands that change often we must make 99Taxi appear in the moments the user needs them.
OUR APPROACH
We made content exclusive for the right time in the day the user needed, with helpful coupons showing the time of the day, moments of purchase or just changing the text to the specific way and slang they speak in their state, this brought the user closer to the brand.
The campaign was a success and became a how-to-do dynamics inside the 99 account.