AMAZON MUSIC
TEAM AMU
• Renata Damasio (Innovation Manager)
• Vinicius Lima, Amanda Trench (Copy & Content)
• Beatriz Oliveira, Larissa Duarte, Maria Costa, Lucia Santos (Content, Planning and Influencers);
• Julia Okano (Motion & Art Direction)
• Violeta Bafile, Tayná Sousa, Isabela Durão and Luísa Mendes (UX, UI and Art Direction)
• Renata Damasio (Innovation Manager)
• Vinicius Lima, Amanda Trench (Copy & Content)
• Beatriz Oliveira, Larissa Duarte, Maria Costa, Lucia Santos (Content, Planning and Influencers);
• Julia Okano (Motion & Art Direction)
• Violeta Bafile, Tayná Sousa, Isabela Durão and Luísa Mendes (UX, UI and Art Direction)
In AMU social media we made a great improvement in the engagement rate of many contents using social listening, research, benchmark, working with our media and planning team everyday. Our creative team also hosted a REF Festival, that we discussed events, memes and interesting posts of the week to refresh our ideas.
SPECIAL PROJECTS
The Brazilian POPULAR music (MPB) in Times Square!
In order to bring awareness of a MPB Playlist, Amazon Music used the most popular place in the world to show brazilian artists.
NAÇÃO MPB AND FRESCOR OOH
We made innumerous OOH media to raise awareness and access to our MPB playlist. Street clocks, subway station media and even the trains got that brazilian magic.
We also got this offline project in ELLE Magazine with a QR CODE to our playlist.
POP PROJECT
In POP we got more and more media filling the whole town with our favourite brazilian POP artists: Glória Groove, Luisa Sonza and Pabblo Vittar.
BRAZILIAN POP MUSIC IN L.A.
Also to pulverize internationally the brazilian culture, AMU got this L.A. billboard to show our great artists.
We also got this offline project in ELLE Magazine with a QR CODE to our playlist.
Some of the content we made were reposted by the artists making this project a great success.
